Posted on Monday, March 13, 2006 - 3:48 pm:

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Quote:

Free PhotoBooks Will Be Provided for the First 5,000 Mac Users to
Download the Plug-in

NEW YORK, March 13 /PRNewswire/ -- MyPublisher, Inc., a leading provider
of software and value-added printing services for digital photo users,
announced today the availability of a free iPhoto plug-in that will allow Mac
users to create their albums in iPhoto but then order the finished PhotoBooks
directly from MyPublisher.
To encourage trial, MyPublisher is offering the first 5,000 Mac users who
download the Plug-in a coupon for 1 free 20-page hardcover PhotoBook so that
they can experience firsthand MyPublisher's superior value, quality and
service. To receive the free book coupon, Mac users just need to visit
http://www.mypublisher.com/macplugin/freebook and download the free plug-in.
This free book offer is for Mac iPhoto users only.
Over the last 5 years, MyPublisher has established itself as the leading
producer of custom, coffee-table-quality PhotoBooks, a fast-growing new
category that is driven by digital photo users desire for value-added printing
services. Unlike standard 4 x 6 prints, MyPublisher's PhotoBooks offer the
customer the opportunity to add personalization and design to their photos.
Additionally, MyPublisher's PhotoBooks offer a built-in packaging solution
that provides the consumer a great way to share and store his photos.
Apple Computer was one of the earliest software and hardware companies to
recognize the value of MyPublisher's PhotoBooks and built a PhotoBook feature
into the first version of iPhoto in 2002. Since then, it has become an
increasingly popular feature for iPhoto users.
According to Carl Navarre, CEO of MyPublisher: "For years iPhoto customers
have been asking if they could order directly from us instead of Apple.
Recently we started following the iPhoto Chat Boards and found that there is
some customer dissatisfaction with the quality of the printing and binding in
the books ordered from Apple and also with the turn-around and delivery times
for their orders. So we created this iPhoto Plug-in and are offering it free
to give Apple users a choice. We believe MyPublisher can provide them superior
printing and binding -- the actual technology and machinery we use are very
different from what Apple uses -- and faster turn-around and delivery. We also
intend to provide them with better value and better pricing through a variety
of price promotions we'll be offering customers throughout the year. And for
users in the United Kingdom and Europe, we believe we have a clearly superior
value proposition. Because we have our own manufacturing and shipping facility
in Bedford, England, about 60 miles from London, we can deliver books to
customers in just 3 to 4 days at a shipping cost that's about half of what
Apple charges. Currently orders from Apple to Europe are produced in the U.S.
and take anywhere from 14 to 25 days to get delivered."

About MyPublisher, Inc.
Since inventing and launching the first PhotoBooks in 1995, MyPublisher
has established itself as the leading manufacturer of custom PhotoBooks in the
world. Today it operates manufacturing facilities in Westchester County, New
York and in Bedford, England. It also creates and distributes free software
and book services through three websites: mypublisher.com; mypublisher.uk.com
and mypublisher.eu.com. Collectively these web sites receive over 1 million
unique visitors per month.

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