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Author Message   TK South Orange Citizen Username: Tk_south_orange Post Number: 60 Registered: 5-2003 Posted on Friday, April 9, 2004 - 11:45 am:        Hi. I am trying to find profitability studies or possible information regarding how profitable certain websites can be (IE how much money does a fetish website make). I know it sounds wierd, but I was reading something one day and couldn't believe a total and now, since I can't find any info, this quest is stuck in my brain. Any help?   Tom Reingold Citizen Username: Noglider Post Number: 2771 Registered: 1-2003 Posted on Friday, April 9, 2004 - 1:08 pm:        I'd bet the answer is secret or falsely claimed. I have a friend who was in an online fetish porn niche business. I can give you her contact info if you're interested. The short story is that it failed. I can't say whether it was because the demand was too low or the marketing wasn't adequate. Can anyone ever say that definitively? If you're asking about sites selling products, the outlook there is probably better. I know http://www.goodvibes.com has been in business for years, but then again, it helps that they started out as a "bricks and mortar" business. I'll bet there are industry magazines, and they would provide the closest to reliable information on the profitability of businesses.   Cynicalgirl Citizen Username: Cynicalgirl Post Number: 524 Registered: 9-2003 Posted on Sunday, April 11, 2004 - 1:28 pm:        I don't have my hands on sources right now, but firms like Landsend, amazon and popular auto insurers who deal mostly online are good directions you could Google. If you have access, Gartner reports on this stuff by industry segment. If the co. is single channel (like the web) or 2 channel (catalog and the web) they often separate revenues from each. They also use various forms of user code to differentiate. For instance, I work for an insurer that can track source of the customer from direct mail piece or online offer through it's rating engine to the sale. Direct merchants tend to have the best handle on this stuff. In many ways, it's no different than tracking sales by retail location: a function of the number of customers who enter, the percentage who buy, how much they buy...If your desired customer is not online -- or can't find you online -- or doesn't wish to buy online, the best site in the world will do you no good.