| Author |
Message |
    
Mem
| | Posted on Friday, January 11, 2002 - 12:03 pm: |     |
OK, now that we have "New Private Line Email" (very cool Dave), I will post my resume, and if anyone has any leads or suggestions I would greatly appreciate it - thanks in advance...
Experience:
Director, Regional Marketing, AXA/Equitable Financials, New York, New York
January 2000 ö Present
Developed and executed the marketing and advertising launch to announce the enhanced financial planning capabilities of AXA/Equitable financial advisors. The launch encompassed the entire US for general as well as ethnic markets, and involved network and cable TV, national and regional newspapers and publications, radio and direct mail. I achieved a 40% increase in customer awareness of the AXA/Equitable brand, as well as a 25% increase in sales.
Awards: Marketing Communications Employee of the Year, 2000
Staff Manager, AT&T, Marketing Communications, NJ
January 1997 - 2000
Developed and executed the national launch of the AT&T OO INFO directory assistance product, which involved strategizing for network and cable TV, print, radio, DM, outbound telemarketing and website advertising. I achieved a 65% increase in customer awareness and a 200% increase in call volumes.
Awards: Most Successful New AT&T Product Launch, 1998
Responsibilities include:
Implementing and tracking a $60 million budget, encompassing all advertising vehicles and media associated with AT&T OO INFO
Developing strategic market communications plans
Managing multiple advertising agencies and directing campaign launches
Analyzing customer response data and results of research focus groups to evaluate target markets and design the most effective advertising channels and media landscapes
International Advertising Staff Manager, Marketing Communications, AT&T, NJ
May 1993 ö January 1997
Responsible for international advertising of AT&T products, services and programs to Europe and the Middle East markets, utilizing TV, print, radio, outdoor, point-of-purchase, direct mail, fulfillment and collateral.
Awards: AT&T Prestigious True Spirit Award, 1996
Responsibilities included:
Implementing, tracking and reporting 10.6 million budget
Redesigned the entire global Marketing Communications budget tracking system to streamline reporting formats
Developing strategic market communications plans
Managing international advertising agencies and directing campaign launches
Designing media landscapes
Analyzing and implementing results of research focus groups and customer response data.
Account Manager, Direct Marketing, AT&T, NJ
April 1991 - May 1993
Managed direct marketing programs for various AT&T domestic and international acquisition and retention efforts.
Responsibilities included:
Developing market strategy, concepts and design.
Managing print and lettershop production.
Selecting and managing advertising agencies and production vendors
Managing budgets
Results analysis.
Product Manager, Graphics Services, AT&T, NJ
June 1988 - April 1991
Responsible for corporate support of over 30 AT&T Graphics Service Centers nationwide, which provide over $50 million in annual services for computer graphics, creative design, presentation and publication media, photography and multi-media video.
Responsibilities included:
Established departmental methods and procedures for AT&T Graphics Service Centers nationwide
Developed and executed nationwide training programs for computer graphics managers
Developed budgets and monitored revenues and expenses
Directed computer graphics hardware/software selection, configuration, training and support
Development and distribution of training manuals for computer graphics production
Coordination, conversion and distribution of the AT&T/Zenographics symbol library
Graphics Design Supervisor, Presentation Media, NJ
1986 - 1988
Responsible for department management of computer generated presentation materials,
which included:
Directing all aspects of project development, interpretation, design and execution
Art direction, scheduling and assignment of work for AT&T production personnel and agencies
Design of presentation media materials for board of directors, national sales conferences, major product announcements, overseas public relations
Creation, development and maintenance of the AT&T/Zenographics symbol library
Supervisor/Computer Graphics Artist, AT&T, NJ
1985 - 1986
Responsible for designing presentation media production of 35mm slides, viewgraphs, laser hardcopy. Received Genigraphics training and was selected as the first AT&T Zenographics artist, resulting in software implementation in Graphics Service Centers nationwide. Subsequently trained new Zenographics production personnel and provided on-going technical support.
Supervisor/Graphic Artist, AT&T, NJ
1983 - 1985
Responsible for corporate communication and advertising for the design, illustration, execution and print production of brochures, book s, manuals, newsletters, posters, sales aids and public relations materials.
Education:
Seton Hall University, South Orange, NJ: Masters in Corporate and Marketing Communications (MA) on the MBA Track (1991 - 1996)
Villanova University, Villanova, PA: Bachelor in Fine Arts (B.F.A.) (1978 -1982)
References and appraisals available upon request |
|