| Author | Message | ||
     homeowner Citizen Username: Nancys60 Post Number: 60 Registered: 10-2003 |
Marketing Manager, Horsesmouth.com The marketing manager is responsible for driving new and renewal sales for Horsesmouth memberships; and sales of special reports, web conferences, special events, and other products and services. Reports to Editor in Chief (Maplewood resident). Horsesmouth is an innovative online professional development service for financial advisors, also offering related products and services from publications to seminars. We offer a competitive salary, friendly, creative environment, and a comprehensive benefits package. Responsibilities include: •Create and execute an annual strategic marketing plan to improve subscription conversion and renewal rates, with timetable and budget. •Develop an annual subscription sales budget (new/renewal sales). •Employing state of the art techniques for improving conversion and renewal rates. •Increase channel sales through direct mail, direct e-mail, telesales, and search engine marketing, and search engine optimization. •Launch new or underutilized channels including partnerships, commercial ventures with advertisers, special sales, conferences, sales agents or other intermediaries, etc. •Work with management team to define effective marketing messages •Launch and manage direct mail and electronic marketing programs. •Write and/or edit copy, as needed. •Support new product development with appropriate market analysis including research, competitive analysis, customer segment analysis, market segment analysis. •Monitor, analyze and report on marketing results to management team. Required Skills •Highly-motivated, creative and bottom-line-driven, with the ability to work autonomously. •Strong knowledge of channel marketing including: direct mail, electronic marketing, telephone sales, conferences. •Ability to manage complex projects and meet deadlines. •Attention to detail. •Ability to write clear, persuasive copy a plus. Specific Experience •BA or higher •3-5 years of subscription marketing, or marketing in a professional publishing environment or related field – newsletter publishing a plus Salary commensurate with experience. How to Apply: You MUST submit a cover letter and resume to: hmmktgmgr@yahoo.com |
