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kevin
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Username: Kevin

Post Number: 756
Registered: 2-2002
Posted on Saturday, July 1, 2006 - 9:04 am:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

As we now know, Sonny Amsters is getting kicked out of their location in the Millburn Mall to make way for a Staples. Their last day is next Sunday July 9th.

They have at their counter, a "relocation list". They said that they are interested in finding new space to reopen in.

Even though it will most likely be announced here if and when they reopen, it would be nice to show the proprietors of this old time local establishment that there is interest in having them reopen.

I would suggest paying the store a visit before their last day to add your name to the relocation list just to show community support (even though it is technically in Union) -- and pick up some bagels, a rye, and some chocolate babka while you are there.





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flugermongers
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Post Number: 680
Registered: 5-2001


Posted on Monday, July 3, 2006 - 5:08 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

No way!! Grr, I'm goin to pick up some bagels and cheese buns.
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Boomie
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Username: Boomie

Post Number: 381
Registered: 7-2005
Posted on Tuesday, July 4, 2006 - 1:15 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

Is it still open? open today anyone know?
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Morrisa da Silva
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Username: Mod

Post Number: 488
Registered: 12-2003
Posted on Tuesday, July 4, 2006 - 2:55 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

This coming Sunday will be their last day.
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weekends
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Post Number: 130
Registered: 1-2002
Posted on Wednesday, July 5, 2006 - 10:08 am:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

Their bread is OK, but I rarely venture into Sonny Amsters. The interaction between the customers and the counter staff could be used to illustrate a manual on class warfare. It's abusive, in both directions.

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BGS
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Post Number: 1112
Registered: 10-2003
Posted on Wednesday, July 5, 2006 - 2:24 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

I have never had a problem at Sonny Amster's...they are not there to win popularity contests-they are there to serve customers and I think that they are quite adapt at that. I find if I smile when I order and say thank you with a smile, my courtesy is returned to me.
I will be in there for some crumb buns, an elephant ear and one of their outrageous fruited danish coffee cakes to bring to work on Friday!!! The bagels will make it to our home Sunday morning!!
Will make sure they know that I hope they reopen somewhere...
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flugermongers
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Username: Flugermongers

Post Number: 686
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Posted on Wednesday, July 5, 2006 - 5:37 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

Really? I usually have very pleasant interactions with them...

They have the best bagels. I know that's according to people's tastes, but as traditional bagels go, theirs are the best. Hard outside boiled shiny, and nice soft but not soft inside. Mmmm.

I will let them know I hope they re-open soon too!
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ril
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Username: Ril

Post Number: 567
Registered: 6-2001
Posted on Thursday, July 6, 2006 - 7:48 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

Just came from the bakery, and it's sad--the shelves are almost bare (there is babka). I asked for a few of the family favorites, and the woman told me they won't have them--she said the baker quit. Can't really blame him/her--but I sure wish I'd gone over there sooner.
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flugermongers
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Post Number: 692
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Posted on Thursday, July 6, 2006 - 8:17 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

Really? I was going to go over there Sunday morning - will they be out of everything before that, Ril?
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ril
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Post Number: 569
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Posted on Thursday, July 6, 2006 - 8:34 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

I have no idea what baking they plan to do over the next few days--I only asked her about a couple of specific cakes my family likes (nut cake and checkerboard cake). She was kinda cranky and not offering much info.
By the way, the babka is as good as always, no matter who baked it.
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weekends
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Post Number: 131
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Posted on Friday, July 7, 2006 - 3:24 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

BGS, No agrument from me. Courtesy is a good thing. Judging from what I've witnessed at Sonny Amsters, however, I'd say that the majority of their customers have no idea how to be polite. For instance, they ask the 60-year-old, 5-foot tall counterperson for THAT loaf of bread (pointing to the one at the very back of the 7-foot high rack, which is identical to the loafs on the lower shelves). Or they ask for a "not too dark" bagel, not that one, no not that one either, not that one, no no no no no no no no NO.

The counter staff have learned to dish it right back at those customers.

Sonny Amsters is a weird scene. I feel like I've stumbled into a parallel universe whenever I set foot in there. Usually you don't get the chance to take an adventure like that in a local strip mall, so I'll miss it in a way.
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Richard Kessler
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Username: Richiekess

Post Number: 158
Registered: 11-2004
Posted on Friday, July 7, 2006 - 11:55 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

And does anyone believe that the people working in the new Staples will be any better?
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flugermongers
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Username: Flugermongers

Post Number: 697
Registered: 5-2001


Posted on Saturday, July 8, 2006 - 12:28 am:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

anyone know what time they open tomorrow?
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combustion
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Username: Spontaneous

Post Number: 210
Registered: 4-2006


Posted on Saturday, July 8, 2006 - 3:48 am:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

I've had rude dealings with them, but I always put up with it for the delicious baked goods. At least I see it wasn't just me.

When I was looking for someplace to make my wedding cake I went there, the woman behind the counter brought out a baker from the back to speak with me and I definitely got the impression that I was wasting his time by just being there. I ended up getting my cake elsewhere, for logistical reasons, since I was getting married on the other side of the state and didn't want to cart the cake all that way.
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msg
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Post Number: 203
Registered: 8-2001
Posted on Saturday, July 8, 2006 - 10:41 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

I have bought every single birthday cake for 25 years at Sonny's. I buy my challah there every Friday. Yesterday was a sad day, my last challah. Then the counter women (who I've never had a problem with) showed me the relocation list. I really hope Sonny reopens somewhere. No one makes rugelah like him. By the way, he has been overly generous to organizations over the years, donating bake goods and discounting for functions run by groups that I worked for.
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flugermongers
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Post Number: 699
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Posted on Saturday, July 8, 2006 - 11:28 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

I didn't get there today, dunno if I will tomorrow -- msg, when you hear, will you post here where Sonny's has wound up, if they relocate (and I sure hope they do)?
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msg
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Username: Msg

Post Number: 204
Registered: 8-2001
Posted on Sunday, July 9, 2006 - 10:51 am:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

flugermongers-
I'm sure someone better, and quicker, than I will post the good news. If not, be happy to.
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flugermongers
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Username: Flugermongers

Post Number: 701
Registered: 5-2001


Posted on Sunday, July 9, 2006 - 9:23 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

lol thanks :-)
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kevin
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Post Number: 784
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Posted on Sunday, July 9, 2006 - 11:13 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

Okay, I hope I remember this all correctly....

I had my first conversation with the shaggy guy (Frank?) at Sonny Amsters. I am not sure of his relation to the bakery, but I always see him there. Nice guy. I learned more about the place in 10 minutes than I ever knew.

The bakery in the Millburn Mall is about 50 years old. It was another bakery until Sonny Amster took it over in the early 80s. The store on South Orange Ave has been there since the early 70s. Sonny Amster, since the 1950s, used to be a partner in the Watson bagel store, originally on Watson Ave in Newark, then Clinton Place, then Irvington. Sonny learned the art of bagel making from his father Marty (who recently passed away).

Frank used to be a packer/delivery person for Watson bagels when he was younger. He said that he couldn't become a bagel cook because there was a stong union at the time and he couldn't get in because only the sons of bagel makers could.

When the bakery in the Millburn Mall changed hands about 25 years ago. They were closed for about 6 months for the change in ownership.

Their space in the Millburn Mall was 3600 sq ft. The rent was about $12,000 - the gas bill was $17,000 this past month! The building owners offered to let them keep their space for $32 (or thereabouts) per sq ft/mo.

The son of Sonny owns Bagels-4-U. The are considering opening temporarily in the Bagels-4-U warehouse which is in Springfield right off Rt22 near the Macys clearance center until they find a new home.

They have to vacate by the end of this month. Today was going to be their last day, but they might stay open another week and bake with what ingredients they have left. The company that was going to move the equipment this week had to reschedule for next week.

Yes, he mentioned that the usual baker quit, but they have backups.



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msg
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Post Number: 207
Registered: 8-2001
Posted on Monday, July 10, 2006 - 6:23 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

Thanks for all the info. I knew most of the history part but the recent stuff is interesting. Frank is the manager. He also happens to personally bake an awesome cheesecake that he used to sell to private companies (at the Morristown airport). Keep giving us up-to-date info as I don't know where my next challah is coming from.
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helen
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Post Number: 63
Registered: 2-2005
Posted on Tuesday, July 11, 2006 - 10:55 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

I posted this on the Millburn site mostly regarding to Tabashnick's but it applies to Sonny's as well:

Hi! My name is Helen and I'm the co-owner of Freeman's Fish Market in Maplewood. I've been doing some research about "Slow Food" and "Heritage Food" and it's really a shame to lose institutions such as Sonny's and Tabachnicks. I've spoken to people in there. They are relocating but I didn't get the info where.

The whole idea of "Slow Food" and "Heritage Food" is to preserve the smaller businesses that provide homemade and/or ethnic foods. They also support local growers and the preservation of regional foods as well as seasonal food. The reason for the Slow Food effort is that if all of the small growers/providers go out of business we will all be eating the same thing - which is manufactured/mass produced/industrialized food (most of which is laden with preservatives). For example, if Tabachnicks goes out of business then we are more locked in to buying pickles, salads and knishes at the Supermarket. The Supermarkets basically buy all the same stuff and therefore we have less of a selection, less variety. Or we might not even be able to find a good knish anywhere in the area.

The other thing that both of those groups promote is seasonal and regional availability. So that instead of being able to eat the same old, same old tomatoes all year round, we get to taste regional tomatoes that are grown only for a short season. It would mean that we might not be able to have all the produce available all year round - but it would be the preservation of certain types of tomatoes and certain tastes. If you go to their websites it explains all this.

Heritage Foods specifically highlights the ethnicity/heritage of certain foods and supports certain small businesses in "saving" their products. There are actually varieties of foods, i.e. wild rice, which may become extinct and which some populations in the midwest depend on for income. Stuff I've never heard of before but I am becoming more interested in naturally, due to the nature of my business (and our wide variety of seafood - and homemade potato salad, cole slaw, shrimp salad, etc., etc.,...) Not only is it important to me to make a living but I'm also interested in being able to find homemade salads rather than the manufactured stuff in the supermarkets.

Oh well. I hope Tabachnick's moves somewhere nearby. Me and my family enjoyed their pickles, knishes and gigantic hot dogs tremendously. (And also the rughulah and bagels at Sonny's) If you've read Fast Food Nation you'll love Slow Food and Heritage Food. Their websites are named the same.

Thanks for listening.
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Elaine Harris
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Username: Elaineharris

Post Number: 212
Registered: 12-2004
Posted on Tuesday, July 11, 2006 - 11:47 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

Helen, you nailed it! Amen.
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Gregor Samsa
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Username: Oldsctls67


Post Number: 551
Registered: 11-2002


Posted on Tuesday, July 11, 2006 - 11:53 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

THis thread made me think of an article I read about heritage farming a couple of weeks ago...Out of 3.8 million turkeys consumed annually in the US, all but 10,000 are the same breed. THere are similar situations with cows and pigs also.
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Richard Kessler
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Username: Richiekess

Post Number: 163
Registered: 11-2004
Posted on Wednesday, July 12, 2006 - 10:38 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

I had called the folks at Empire National, who make the hot dogs sold at Tabatchnick's, to find out where else I could buy them, and they told me that the particular dogs sold there were made special order only for Tabatchnick's. It another dimension to what Helen posted, about these business being part of a larger ecology and the loss that occurs to the larger ecology when they disappear.
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helen
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Username: Helen

Post Number: 65
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Posted on Thursday, July 13, 2006 - 10:43 am:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

I hope more people get interested in the Slow Food thing (vs. fast food). It's really interesting and actually more healthy. Even the whole idea of slowing down, selecting quality food and eating/enjoying a meal has got to bear multiple benefits for our health as well. (Personally, along with the food thing, I'm really trying to develop patience and drive the speed limit, as I'm convinced these definitely have health benefits too!)

The whole turkey thing is on the Heritage Foods website. And all the details of the processing/industrializing/manufacturing of beef and poultry are in the book, Fast Food Nation. (It's probably only a matter of time until the "fast" industry catches up with - seafood!!) The person who started Heritage Foods was originally somehow connected with Slow Food. Slow Food even has a school in Italy. Once reading the details, I've spent many a moment thinking about what a dream it would be to spend time there learning about the things they promote - as well as living in Italy and "slowly" enjoying - REAL food!!

The thing about Heritage Foods is that it would want to protect something like Tabachnicks & Sonny's as they would come under the "ethnic/cultural" category. (At our pool concessions we try to promote Martin's Mennonite Pretzels as they are actually hand-made by Mennonites in Pennsylvania and have an "ethnic/cultural" history. They are also advertised on Heritage Foods' website.)

Well, in the meantime I heard we can get a great hot dog and pickle at Crane's Deli here in Maplewood. I've gone there for their pulled-pork sandwhich and specialty salad (which are out of this world!) so I can imagine it's definitely worth a try!!

Thanks again for listening!

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Camnol
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Username: Camnol

Post Number: 410
Registered: 3-2005
Posted on Saturday, July 15, 2006 - 12:25 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

Went to Sonny's this morning. They said tomorrow is the last day they will be open.
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Nancy - LibraryLady
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Posted on Saturday, July 15, 2006 - 12:26 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

Camnol - The bagel place or the bakery??
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ril
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Username: Ril

Post Number: 576
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Posted on Saturday, July 15, 2006 - 12:34 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

Must be the one in Millburn Mall--I just drove past the one in SO, it's closed and the windows are boarded up.
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eliz
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Posted on Saturday, July 15, 2006 - 1:08 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

There is an article in the Real Estate section of today's NYTimes about the renovations at the Millburn Mall.

http://www.nytimes.com/2006/07/16/realestate/16njzo.html?_r=1&oref=slogin
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Camnol
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Post Number: 411
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Posted on Saturday, July 15, 2006 - 2:56 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

The one in the title of this thread.

The Millburn Mall. Got my onion rye and my rugelach. Hope they relocate soon!
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Xuande
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Username: Xuande

Post Number: 12
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Posted on Saturday, July 15, 2006 - 11:10 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

Truly the passing of an era. I grew up in Teaneck, worked at the Royal Deli, and then, when it had the fire, worked at Tabatchnik's across the street, until Royal returned. Its truly sad that places like this don't exist any more.
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Anna
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Post Number: 65
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Posted on Saturday, July 15, 2006 - 11:48 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

The name of the bakery prior to Sonny Amster's was Wigler's. At our house, we have continued calling it Wigler's even though we all knew it was Sonny Amster's. I don't know why. It was fun to say, "Pick up an angel food at Wigler's on your way home" even though we knew Wigler's had been gone for 20 years.

I am very sad about all three of these businesses leaving -- Wigler's, Sonny Amster's and Tabatchnick's. And agree about Slow Food / Heritage Food. Tabatchnick's had REAL corned beef, and the best pickles and tomatoes anywhere.

Sometimes we'd get kinda yelled at by staff at one or the other of these stores, but it was all part of the experience. We kind of expected it, and enjoyed it for what it was. It was real, just like the authentic pickles and the rye bread.

No one ever told us to "Have a nice day!" But we knew they meant it anyway.

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EricR
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Posted on Sunday, July 16, 2006 - 7:31 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

I grew up in Berkeley Heights and dessert from Sonny Amster's was a special holiday treat. When we moved to Maplewood, rediscovering Sonny's was a blessing especially since my three year old son is allergic to dairy - we could always count on Sonny's for delicious parve sweets for him. Who ever thought a three year old would ask "is this from Sonny Amster?" Anyway, the whole family has been pretty down ever since we found out Sonny's and Tabatchnik's were closing.

I was pretty disgusted yesterday reading the NY Times article. Did anyone notice the Mall manager's quote about Staples - now people can pick up floppy disks and hair products on the same shopping trip? I, for one, will buy my floppy disks, 8-tracks, and abaci online, but nothing will replace Sonny's. I hope they reopen somewhere soon.
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BGS
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Posted on Thursday, July 20, 2006 - 1:10 pm:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

This was online yesterday in NJ BIZ- I posted it elsewhere because I could not find this thread at the time...

--------------------------------------------------------------------------------
This was in NJ Biz today:

Time remembered
Millburn Mall takes a pass on age-old Jewish establishments
Wednesday, July 19, 2006
BY JOSH LEVINE
For the Star-Ledger
Once upon a time not too long ago, the streets of Newark were awash in pickled herring, Nova lox, pastrami, half-sour pickles. They brimmed with over-sized loaves of peasant rye bread, bagels and fresh pastries.

Well, practically. In the 1930s and for 30 years after, Newark's Weequahic section served as a cultural hub for more than 70,000 Jews who migrated from Eastern Europe and brought their tastes with them, prompting a collection delis and bakeries to meet their food demands.

Advertisement





Deli from Tabatchnick's, Bragman's and Teitlebaum's; baked goods from Silver's and Watson's; meals at Syd's, the Tavern, and others, each with its own specialty, had through the years been woven into the fabric of Newark's past.

By the late 1960s, most of those shops' original customers left the changing city, and the shops went with them. The riots and the inevitable westward push that has defined this country contributed to the migration.

But bits of Weequahic's culinary fabric could still be found close enough that, for many old-time Newarkers, a sublime slab of ruggelah, or a side of belly lox, just smoked, has remained a short drive away.

So it was with a sense of loss both to history and finely-honed appetites that visitors in mid-July returned to two of these old school businesses for what may be their last time: Tabatchnick's Deli and Sonny Amster's Bakery.

If Millburn Mall, with its '60s era architecture, is the mall that time forgot, then it just remembered.

Workers are already converting the 1962-era structure into a modern strip mall with a Staples Superstore as the anchor, due to open in September. While several businesses, such as Maple Kosher and the liquor store, will remain, two of its most beloved, Sonny Amster's Bakery and Tabatchnick's Delicatessen, are closed, or will be shortly.

"It's simple business, our leases were up and they doubled the rent," said Sonny Amster, 77, who owned and operated Sonny Amster's Bakery for 25 years, after co-owning Watson's Bagels in Newark, then Irvington, for 30 years before that. He bought the bakery in 1982 when it was known as Wigler's. He also explained that business was hurt by nearly three years of bridge construction, recently completed, which kept Millburn customers from the mall.

Several customers standing on line didn't know of the imminent closings, and expressed sadness upon hearing of it. South Orange resident Wilma Van Depole said she was a regular customer for three years, since discovering the Russian rye. Before this, she said, she made it herself. Her 3-year-old daughter Vera stood in the center of the old-fashioned bakery, rhapsodically chewing a large cookie glazed with dark chocolate.

The son of a Newark bagel maker, Amster bought the Watson's Bagel business on Clinton Place in Weequahic in 1957 and moved it to Chancellor Avenue in Irvington in 1967. The 1947 Newark South Side High graduate continues to operate Elmora Bagels in Elizabeth and Sonny's Bagel's in South Orange. His son also runs a chain of the Bagels-4-U stores, the direct descendants of the legendary Watson Bagels.

However, birthday cakes and Jewish-style baked goods appear to be a thing of the past from Sonny's enterprises once this location closes -- except that next to the cash register on the counter is a notebook on which customers are prompted to write their contact information, for "when" Sonny finds a new location. Workers there seem hopeful.

The notebook and ever-changing departure dates of this store and others contribute to an air of rumor that is hanging about the Millburn Mall.

And apparently fighting the passing of an era by sheer will is 85-year-old Seymour Tabatchnick, proprietor of Tabatchick's deli that was started by his grandfather in Newark in 1895 and closed with little ceremony on July 7.

On a recent visit there, Tabatchnick showed off his fish smokeroom, which he calls New Jersey's last. The trim deli owner is known for selling smoked fish, knishes, and smoked meat sandwiches -- and for selling them with grace and style.

"That hot dog, we only make for Seymour, it's a tribute to him. Oversized. He came in and convinced me to stop the production line each week and make them special," said Eddie Weinberg, owner of Empire National in Brooklyn. "Now you can't get them." Weinberg said he hopes this customer resurfaces in the restaurant business, since "I know I'll talk to him at least once a week and I don't want to lose that opportunity."

"I'm a big admirer of the guy," Weinberg said. "In his mid-80s, juices are still flowing and he's always creating, never stops, you can listen all night to his stories and never say a word."

In fact, a recent visitor to the store braced for a grim passing of a man's dreams instead found him hunched over at a corner table, phone pressed hard against one ear as a workman dismantled a vent from the wall. After 10 minutes of what appeared to be like negotiation, he hung up. "Ya know our SloppyJoes -- pastrami and cole slaw? I'm trying to get (an airline) to serve them," he confided, with a sideways grin.

Apparently he is trying to sell as many of those sandwiches as possible, since he is also setting up a company specializing in delivering them to offices in Manhattan and New Jersey. He also recently leased a facility in Millington to produce knishes to be sold in Wegman's and Costcos.

Staying put is Syd's, an institution on two counts. First, the grill restaurant, there since 1967, is another former Weequahic landmark, one that played host to countless dates and stories recounting them.

On a recent visit, a 1957 Weequahic graduate told Syd's current owner, Eric Niederman, that she ate Syd's food as a little girl, but her father would not let her eat at the counter because the conversations going on were 'too raunchy," she said.

But Terri Niederman, Eric's mother, said she grew up with Syd's too, and took vehement exception. But just then, her son appeared with a photocopy of some passages from a magazine essay by Philip Roth, where here calls sitting around in Syd's, jawing about, well, sex. The celebrated novelist happened to graduate from Weequahic High School in 1950 -- precisely when the visitor was a little girl. Terri Niederman only smiled then. What could she say?

Her son, 27-year-old Eric Niederman, bought Syd's three years ago and vows that the hot dogs, French fries and soups will never change.

His reverence for these menu items derives from Syd's second claim to fame -- one of the mandatory stops for the curiously popular Jersey Hot Dog tour, conducted by numerous road food groups who rent buses for this occasion. (Others include Rutt's Hut in Clifton, Texas Wiener in Plainfield, Charlies Famous of Kenilworth, and Dickiee Dees of Newark.)

So. Do folks still wander in eager to bend Niederman's ear with stories of Syd's Newark days? He smiled. "If I had a nickel for every time I hear the word 'Weequahic,'" he said. He smiles again when reminded that indeed, he does.

For four decades Millburn Mall has retained a swath of culture and nostalgia for a community that has all but slipped away, with the inevitable passage of time and changed demography of what had once been Newark's Jewish center.

It is ironic, then, that among those noting the closure of two of Newark's last family-owned landmarks is Larry Reisner, 49, who runs Bragman's Deli, the one that remained in Weequahic since the 1930s. His father, Charlie, bought the business in 1951 and ran it until he died in 1995, said Reisner. "These guys are two of the last of the originals, so it's the passing of an era," Reisner said in a telephone interview.

His mother Janice, who lives in Union as does her son, worked alongside her husband running Bragman's and decided to roll with the changes over the years. For example, she said they still offered complete holiday dinners for Jewish customers, including chopped liver, chicken soup with matzoh balls, brisket, kugel, tsimmes. But they also added foods that appealed to the African/American families who replaced many of the Jewish ones, such as greens and mashed potatoes.

"Everybody left," she said. "Why did we stay? We were busy. My husband had a fantastic rapport with everybody, so it just worked out that way. And we never changed the quality of the meat, unlike other places, so there are great customers and a good business still."

While she matter-of-factly attributed their remaining in Weequahic even after the 1967 Newark riots "because it made good business sense, since the customers kept coming and we owned the building," she seemed proud of Bragman's role in today's Weequahic, too.

Everybody loved Charlie (her husband), from the Jews to the Black Muslims," she said. "When he died, the (Congregational) church on Burnett Avenue in Unionheld amemorial service for him."
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flugermongers
Citizen
Username: Flugermongers

Post Number: 707
Registered: 5-2001


Posted on Friday, July 21, 2006 - 3:10 am:   Edit Post Delete Post Print Post    Move Post (Moderator/Admin Only)

Grr big business. Now the MMall is gonna be the Staples Center? I'm never going to that Staples.

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